Cookie.
Crabtree & Evelyn
Never your ex.
Crabtree and Evelyn blends the very best of nature and science with tradition and innovation. It is renowned for its heritage and unique fragrance soaps.
Art Direction, Illustrator
Cookie Chan
Photography
Uximetc Pavel
Relaxation is a necessity. Not a luxury. It isn’t just about peace of mind. It is more personalised, individuals. Crabtree & Evelyn is your lover, a considerate and thoughtful companion that knows your needs. Crabtree soap is made personalised for the beautiful you.
PRINT AD
Three flavours of the soap are shown in these spreads. Each headline reveals the benefit of the ingredients used in the soap.
MICROSITE
A limited time page is launched for the personalised soap. Crabtree will analyse one’s Facebook feeds to pick the most suitable ingredients for users.
SOCIAL MEDIA
PINTEREST
Tips and ways to relax posts are shared and suggested on the Pinterest board.
TWITTER